stating the obvious

For the first time in history that Elvis Presley Enterprises, Inc., has used television advertising to promote Graceland tourism.
Memphis Business Journal : Elvis Presley Enterprises to air first promotional ads on TV
The spots will feature vintage home movies of Elvis, his family and friends. EPE wants to remind viewers that Elvis was "a genuine, fun-loving person," not merely an icon, and people still can visit his home in Memphis to see where and how he lived.